Koury Convention Center is a large convention and event venue in Greensboro, North Carolina. Located on West Gate City Boulevard near Interstate 40, it hosts conventions, conferences, trade shows, corporate meetings, banquets, exhibitions, association events and large social functions.
The convention center provides approximately 250,000 square feet of flexible meeting and event space. Its major venues include the 40,000-square-foot Guilford Ballroom, the 16,500-square-foot Imperial Ballroom and the 7,320-square-foot Victoria Ballroom, supported by dozens of breakout rooms, boardrooms, pre-function areas and event-service facilities.
Koury Convention Center Quick Details
| Detail | Information |
| Official name | Joseph S. Koury Convention Center |
| Common name | Koury Convention Center |
| Address | 3121 W Gate City Blvd, Greensboro, NC 27407 |
| Location | West Gate City Boulevard near I-40, Greensboro |
| Total meeting/event space | Approximately 250,000 square feet |
| Largest event space | Guilford Ballroom – 40,000 square feet |
| Guilford Ballroom theatre capacity | Approximately 6,000 |
| Guilford Ballroom banquet capacity | Approximately 2,880 |
| Imperial Ballroom | 16,500 square feet |
| Imperial Ballroom theatre capacity | Approximately 1,900 |
| Victoria Ballroom | 7,320 square feet |
| Victoria Ballroom theatre capacity | Approximately 660 |
| Breakout rooms | About 70 |
| Boardrooms | 14 |
| Exhibit booths | Approximately 387 standard 8-by-10-foot booths |
| Parking | About 2,200 free on-site spaces |
| Nearest airport | Piedmont Triad International Airport, about 12–13 miles |
| Last major renovation listed | 2015 |
Address and Location
The convention center’s main public address is:
- 3121 W Gate City Blvd
- Greensboro, North Carolina 27407
Koury Convention Center is located in southwest Greensboro, directly off the West Gate City Boulevard corridor and close to Interstate 40. The location provides convenient regional road access while placing the venue near shopping, restaurants, lodging and major Greensboro event facilities.
Nearby destinations include:
- Greensboro Coliseum Complex
- Four Seasons Town Centre area
- Wet’n Wild Emerald Pointe
- Downtown Greensboro
- University of North Carolina at Greensboro
- Greensboro Aquatic Center
- Restaurants and retail along West Gate City Boulevard
- Major I-40 and I-85 connections
The Greensboro Area Convention & Visitors Bureau lists the Coliseum at about 1.5 miles from the complex and downtown Greensboro at roughly 4 miles. The airport is approximately 12 to 13 miles away, depending on the route used.
Facilities at Koury Convention Center
Koury Convention Center is designed for large conventions as well as multi-room conferences. Its function space includes major ballrooms, permanent auditoriums, numerous meeting rooms, boardrooms, pre-function areas and exhibition-support facilities.
Principal facilities and services include:
- Approximately 250,000 square feet of meeting and event space
- 40,000-square-foot Guilford Ballroom
- 16,500-square-foot Imperial Ballroom
- 7,320-square-foot Victoria Ballroom
- About 70 breakout rooms
- 14 boardrooms
- Permanent auditorium-style meeting spaces
- Large pre-function and registration areas
- High-speed wireless internet in meeting areas
- Audiovisual equipment and technical support
- Exhibition-services support
- Freight elevators and loading access
- Loading dock with drive-in capability and hydraulic lift
- On-site catering and banquet services
- Outdoor reception space
Hall Capacity and Layout
1. Guilford Ballroom
The Guilford Ballroom is the largest individual event space at Koury Convention Center. It measures approximately 200 by 200 feet and provides 40,000 square feet of space with a ceiling height of about 32 feet.
The full ballroom is listed for approximately 6,000 guests in theatre-style seating, 2,800 in classroom configuration, 4,075 for a reception and 2,880 for a banquet. It can be divided into seven sections, allowing event planners to create smaller halls for concurrent sessions, exhibitions and meal functions.
The Guilford area is well suited to major general sessions, conventions, large banquets, exhibitions and corporate programs. Final occupancy depends on the approved seating, staging, aisle and production layout.
2. Imperial Ballroom
The Imperial Ballroom provides 16,500 square feet and measures approximately 165 by 100 feet. Ceiling height varies from about 16 to 20 feet, and the room can be divided into multiple smaller sections.
The full Imperial Ballroom is listed for approximately 1,900 theatre-style attendees, 1,200 classroom attendees, 1,190 reception guests and 1,000 banquet guests. An adjoining pre-function area provides approximately 10,000 square feet for registration, receptions and networking.
3. Victoria Ballroom
The Victoria Ballroom provides approximately 7,320 square feet with a 12-foot ceiling. It is listed for about 660 theatre-style attendees, 408 classroom attendees and 460 banquet guests.
The Victoria Wing also includes additional meeting rooms such as Grandover and Blue Ashe, giving planners more options for breakout sessions, workshops and smaller meal functions.
4. Meeting Rooms and Auditoriums
Koury Convention Center has an extensive inventory of smaller function rooms spread across several levels. Marriott lists about 70 breakout rooms and 14 boardrooms, with individual meeting spaces ranging from roughly 342 square feet to major ballroom configurations of 40,000 square feet.
Several permanent auditorium-style rooms are also available for presentations and training sessions. This large number of smaller spaces allows the center to support multi-track conferences while major sessions or exhibitions take place in the ballrooms.
Parking at Koury Convention Center
Koury Convention Center provides extensive complimentary on-site parking. The Greensboro Area Convention & Visitors Bureau currently lists about 2,200 free parking spaces serving the complex, while Marriott also promotes complimentary parking for convention attendees and buses.
The large surface parking areas are especially useful for conferences with regional drive-in attendance, motor coaches and group transportation. Accessible parking is available for vehicles displaying the required disability placard or license plate.
Parking arrangements may be adjusted for unusually large events, so attendees should follow event-specific signs and instructions when several functions are taking place at the complex.
Reaching the Convention Center
1. From Piedmont Triad International Airport
Piedmont Triad International Airport is approximately 12 to 13 miles from Koury Convention Center. Driving time varies with traffic but is commonly around 15 to 20 minutes. Rental cars, taxis and rideshare services provide direct connections to the Gate City Boulevard area.
2. Driving via Interstate 40
The venue is located close to Interstate 40, making it convenient for visitors arriving from Winston-Salem, Raleigh, High Point and other parts of the Piedmont Triad. Drivers can exit toward West Gate City Boulevard and follow signs for the convention-center complex.
3. From Downtown Greensboro
Downtown Greensboro is approximately 4 miles from the convention center. West Gate City Boulevard provides a direct connection between downtown, the Greensboro Coliseum area and the convention district.
4. Taxi, Rideshare and Group Transportation
Taxis, rideshare vehicles, charter buses and group coaches can serve the complex. The large on-site parking areas also make the venue practical for organizations arranging private shuttle services for attendees.
Popular Hotels Near Koury Convention Center
The West Gate City Boulevard and Coliseum area offers several lodging choices close to the convention center.
- Sheraton Greensboro at Four Seasons: Located at the convention-center complex with direct access to the meeting and event areas.
- Drury Inn & Suites Greensboro: Located on West Gate City Boulevard across from the convention-center area.
- Hampton Inn & Suites Greensboro/Coliseum Area: A nearby option on West Gate City Boulevard convenient to the convention center and Coliseum district.
- DoubleTree by Hilton Hotel Greensboro: A full-service property on West Gate City Boulevard within a short drive of the venue.
Additional hotels are available around the Coliseum, I-40 and Wendover Avenue corridors. Large conferences may establish official room blocks, so attendees should check event registration materials before booking.
Dining at and Near the Center
Koury Convention Center provides on-site catering and banquet service for conventions, receptions, dinners and meeting functions. Multiple dining and lounge options are available within the complex, allowing many groups to handle meals without leaving the property.
West Gate City Boulevard and the surrounding Four Seasons area also provide numerous restaurants, fast-casual outlets and cafés. Downtown Greensboro and the nearby Coliseum district offer additional dining choices for attendees with transportation.
Accessibility
The convention center provides ADA-compliant facilities and accessible routes for guests with disabilities. Accessible parking is available on site, and elevators provide access to meeting areas on different levels.
The property also lists accessible guest facilities, wheelchair-accessible accommodations and other accessibility features. Attendees who require event-specific seating, mobility assistance or communication accommodations should contact the venue or event organizer before arrival.
Sustainability
The Koury Convention Center campus participates in sustainability practices reported through Marriott’s current property information. These include recycling programs and monitoring of environmental performance such as carbon and water use.
The current sustainability information lists guest-room recycling and publishes carbon- and water-footprint measurements for the property. Event organizers with specific recycling, food-waste or sustainability requirements should discuss those needs with the convention-services team during planning.
Frequently Asked Questions
Q: Where is Koury Convention Center located?
A: Koury Convention Center is located at 3121 W Gate City Blvd, Greensboro, NC 27407, near Interstate 40 in southwest Greensboro.
Q: How much meeting space does Koury Convention Center have?
A: The convention center provides approximately 250,000 square feet of flexible meeting and event space.
Q: How large is the Guilford Ballroom?
A: The Guilford Ballroom provides 40,000 square feet and is listed for approximately 6,000 theatre-style attendees or about 2,880 banquet guests.
Q: How large is the Imperial Ballroom?
A: The Imperial Ballroom provides 16,500 square feet and can accommodate approximately 1,900 theatre-style attendees or about 1,000 banquet guests.
Q: Does Koury Convention Center have free parking?
A: Yes. The complex provides extensive complimentary on-site parking, with about 2,200 spaces listed by the Greensboro Area Convention & Visitors Bureau.
Q: How far is Koury Convention Center from the airport?
A: Piedmont Triad International Airport is approximately 12 to 13 miles from the convention center, generally around a 15- to 20-minute drive depending on traffic.