The Myrtle Beach Convention Center is a large coastal venue in central Myrtle Beach, South Carolina. It hosts trade shows, conventions, sports competitions, graduations, meetings, banquets and public exhibitions. Hotels, restaurants, entertainment and the beach are nearby.
The City of Myrtle Beach facility provides about 250,000 square feet of convention space, including a 100,800-square-foot exhibit hall, a divisible ballroom, 17 meeting rooms, a 30,000-square-foot plaza and an adjoining hotel. Visitors should confirm their hall and entrance before travelling.
Myrtle Beach Convention Center Quick Details
| Detail | Information |
| Official name | Myrtle Beach Convention Center |
| Common abbreviation | MBCC |
| Address | 2101 North Oak Street, Myrtle Beach, SC 29577 |
| Owner | City of Myrtle Beach |
| Total convention space | Approximately 250,000 square feet |
| Column-free exhibit space | 100,800 square feet |
| Main exhibit halls | Halls A, B and C |
| Grand Ballroom | 16,890 square feet |
| Meeting rooms | 17 |
| Outdoor event space | 30,000-square-foot Events Plaza |
| Connected hotel | Sheraton Myrtle Beach Convention Center Hotel |
| On-site parking | More than 2,047 spaces |
| Standard event parking | $5 per day for cars; $10 per day for buses |
| Nearest airport | Myrtle Beach International Airport, about 3 miles away |
Address and Location
The official address is 2101 North Oak Street, Myrtle Beach, South Carolina 29577. The center is close to 21st Avenue North, Broadway at the Beach and the Boardwalk district.
The Sheraton Myrtle Beach Convention Center Hotel connects directly with the venue. The Myrtle Beach Sports Center is also on the wider campus, so visitors should make sure their event is assigned to the convention center rather than the sports building. The beach and Ocean Boulevard are a few blocks away, while Broadway at the Beach is a short drive.
Large shows may use separate doors for participants, spectators and exhibitors, so attendees should follow event-specific instructions.
Facilities at the Convention Center
The MBCC provides about 250,000 square feet of flexible space. Its column-free exhibit hall supports booth layouts, sports courts, stages and seating. The level also includes locker rooms, concessions, show offices and a glass-enclosed pre-function corridor.
Event support includes catering, audiovisual production, electrical service, internet, equipment rental, housekeeping and security. Registration and ticketing areas are provided, while wide pre-function corridors help organisers manage queues, sponsor displays and refreshment stations outside the main rooms.
The loading operation includes 11 docks, two dock levellers and two truck ramps. Approved vehicles and large displays can enter under scheduled move-in plans. Exhibitors should follow the organiser’s delivery timetable because freight access is separated from normal attendee arrival.
Hall Capacity and Layout
Combined Exhibition Hall
Halls A, B and C combine to create 100,800 square feet of column-free exhibition space with ceilings approximately 35 feet high. The open floor supports trade shows, sports competitions, assemblies and production-heavy events. Its 35-foot ceiling also provides room for approved hanging signs, lighting systems and large scenic elements.
Final capacity depends on booths, courts, stages, food areas and emergency aisles.
Exhibit Hall A
Exhibit Hall A covers about 36,000 square feet. It can host an exhibition, competition, banquet or general session, or open into Hall B for a larger event.
Exhibit Hall B
Hall B provides about 28,800 square feet and forms the central section. It can operate independently or connect with either adjoining hall.
Exhibit Hall C
Hall C covers approximately 36,000 square feet and includes elevated telescopic seating for about 2,157 spectators. It is useful for graduations, sports, dance competitions and presentations.
The seating is not deployed for every event, so visitors should check the event plan.
Grand Ballroom
The Grand Ballroom provides 16,890 square feet and has a ceiling height of about 24 feet. In its full configuration, published planning figures include approximately 1,450 theatre-style attendees, 900 classroom seats and 1,100 banquet guests.
The ballroom divides into five sections for conference tracks, meals and receptions.
Meeting Rooms
The convention center has 17 meeting rooms on the first and second floors. They serve board meetings, workshops and breakouts, with selected rooms holding up to about 200 theatre-style guests.
Capacity varies with tables, equipment and accessibility clearances.
Events Plaza
The landscaped Events Plaza offers approximately 30,000 square feet of outdoor space. It can support approved receptions, barbecues and informal gatherings, subject to weather and event rules.
Parking at Myrtle Beach Convention Center
The campus has more than 2,047 parking spaces, including over 25 accessible spaces. Most standard spaces are in surface lots near the public entrance, reducing the distance for families and visitors carrying event materials. Current event parking is $5 per day for cars and $10 per day for buses, although event instructions may differ.
A designated overnight area can be arranged. Current cash-only rates are $20 per day for cars, pickups, SUVs and vans, and $40 for buses, RVs and trailers.
A new parking day begins after midnight. Vehicle access is available 24 hours, but sleeping inside vehicles is prohibited and the area has no surveillance cameras.
Reaching the Convention Center
Myrtle Beach International Airport is about three miles from the convention center. Taxis, rideshares and rental cars provide the usual airport connection, with extra time needed during busy weekends.
Drivers normally use U.S. 501, U.S. 17 or South Carolina 31. The city is about 70 miles from Interstate 95. Oceanfront guests may be able to walk.
Popular Hotels Near Myrtle Beach Convention Center
- Sheraton Myrtle Beach Convention Center Hotel: Directly connected to the venue for convenient indoor access.
- Courtyard Myrtle Beach Oceanfront: An oceanfront Marriott property close to the campus and beach.
- SpringHill Suites Myrtle Beach Oceanfront: A suite-style oceanfront hotel with breakfast and family facilities.
- Anderson Ocean Club & Spa: An upscale nearby resort with studios and multi-bedroom suites.
- Hampton Inn Myrtle Beach Broadway at the Beach: A practical option near shopping and entertainment.
Rates often rise during tournaments, summer dates and major shows. Compare parking, breakfast and walking distance before booking.
Dining at and Near the Center
The center provides in-house catering for meetings, receptions and banquets. Concession hours depend on the event.
The connected Sheraton has on-site dining. North Ocean Boulevard, Broadway at the Beach and the Boardwalk offer quick food, seafood and business-meal options.
Outside food and product sampling require event approval. Medical or dietary needs should be discussed in advance.
Accessibility
The campus provides accessible parking, routes, restrooms and seating. Hall C includes accessible positions when its telescopic seating is used. Large events may create temporary controlled routes, so guests who need the shortest approach should ask the organiser for the recommended entrance.
Controlled service animals are permitted; ordinary pets are not. Event-specific accommodations should be requested in advance.
Frequently Asked Questions
Q1. Is the Sheraton connected directly to the convention center?
Yes. The Sheraton connects directly to the venue, giving hotel guests convenient indoor access.
Q2. Does the standard $5 parking fee cover overnight parking?
No. Overnight parking is separate and currently costs $20 for most ordinary vehicles.
Q3. Can an RV or trailer remain overnight?
Yes, in the designated area. The current cash-only charge is $40 per day, and sleeping inside is prohibited.
Q4. Does Hall C always have elevated seating?
No. The organiser decides whether the retractable seating is deployed. Check the event plan.
Q5. Can visitors walk from the center to the beach?
Yes. The oceanfront is a few blocks away, depending on the exit and beach access used.
Q6. Is there general luggage storage at the venue?
No general luggage storage is provided. Ask the hotel or organiser about bag holding.
Q7. Can outside food or drinks be brought into an event?
Rules depend on the event. Medical or dietary needs should be discussed before attending.